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Your brand and your message will make or break your website. Either it jumps off the page with a compelling reason to dive into your site, or it doesn’t. Why take the chance? 
A well defined brand and messaging strategy articulates the value proposition of the company as a whole, each of the individual business units, as well as underlying products and services in a way that is consistent, relevant and easily digested. A best approach ...
The process for building a great brand and messaging strategy must include; identifying viable target audiences, assigning key drivers that influence buying decisions in each audience, and taking into consideration existing competitive positioning. The result establishes the platform from which the company can consistently articulate messages that resonate with prospects and customers in all of the company’s marketing and sales efforts.
The brand and messaging workshop:
Our workshop provides structure for uncovering the key elements that define brand identity, prioritizing them and achieving consensus for the best strategy. Workshop Agenda: - Key concepts of branding
- Goals and objectives defined
- Interactive discussion to uncover key elements that define the brand
- Who are you? What do you do? Why does it matter?
- Definition of Market Space
- Audiences served
- Key drivers, influencers and opinions that shape your market
- Customer Need States and how your service(s) satisfy them
- Competitive position and differentiation
- Company culture, history and personality
- SWOT analysis
- Build out branding options – distillation> prioritization> consensus
- Brand Identity Established
What You Get: - Pre-workshop preparation including evaluation of current company messaging and marketing materials, competitive analysis of up to three competitors
- Half-day workshop (above)
- Deliverables: Tagline options, Messaging platform, Elevator pitch, Company story and notes from the workshop
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