|
Links... nowadays they’re the currency on the search engines. Google places a lot of a emphasis on a website’s inbound or back links. Their proprietary ranking algorithm is called Page Rank. Each page in Google’s index has a Page Rank between 0 – 10. The more links pointing to your website from high Page Rank web pages, the higher you’ll rank on the search engines. Links occur three ways: naturally, recriprocally and purchased. Naturally
Natural, or one-way links occur because you’ve created relevant, compelling content on your website. Create this kind of content and others out there on the internet believe you are an “authority” on your subject matter. “Hey, I found this great website about widgets” Check it out at www.really-smart-widgets.com”. The moniker, "Content is King", is prevalent throughout this website for good reason. High quality content attracts quality visitors and quality links. Reciprocally
Reciprocal or two-way links occur when two webmasters agree to place links on their respective websites and point them to the other website. Reciprocal links aren’t valued as much as one-way links by the search engines, because they’re not natural. But reciprocal do have value. Here’s how they make sense:
• They’re relevant – is this other site part of your “community”?
• They’ll drive traffic – obvious
• Be picky – overdo and you’ll draw the wrong kind of attention Purchased
Google’s terms of use states, and we paraphrase, “Thou shall not rent or buy links for the purposes of influencing Page Rank”. Fortunately, Google does not state, “Do not do post online press releases, get posted on third party blogs, build profiles on social sites, etc. Yet, every savvy on-line marketer knows that implementing everything listed below does cost money and does pass Page Rank. - Submitting your site to relevant web directories – general and specific
- Public relations – submitting relevant company news to news sites
- Business partnerships – links from distributors, partners and vendors
- Blog posts – links from your own and other publishers
- Profile building – building company profiles on social media sites
- Competitive analysis – links to your competitors that should link to you
- Buying links – placing links on relevant sites for a monthly fee.
Contact an eMagine Search specialist to discuss a traffic-building link strategy for your website.
|