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How high is up?? You can only know if you measure... Measuring the success of your SEO efforts may be accomplished in several ways, and it’s recommended that you employ comparative metrics on a regular basis. Those metrics include search engine rankings, page saturation and inbound links. A more valuable metric is the amount of search engine referral traffic you actually receive. To get the clearest picture of the results of your SEO efforts, it’s important to measure or track the conversions for your search term referrals or your most important keyphrases. Provided you have done a thorough keyword analysis and optimized your content following SEO best practices, you should expect to see improved rankings within 4-12 weeks. If you are continually publishing new content to your website on a regular basis, you should expect to see your page saturation increase. If you are executing an aggressive inbound link program, you’ll see these numbers improve over time as well. Increasing your inbound links and your page saturation improves your relevance. As your relevance improves, your rankings will improve. Treat your website as a static document, and your initial results will stagnate and diminish over time. Sounds easy, doesn’t it? Well, to us it is. Think you can handle it? Possibly you can, but do you have the time to do all this work? There is also a steep learning curve. How much time can you dedicate to keeping abreast of the search engine changes? If all this appears to be a full-time job, well ...it is. Do you have the personnel or financial resources to handle successful SEO in-house? If you have more important things to do – like running your company – then a better solution is probably working with an SEO consultancy that has done similar work for scores of satisfied clients ...like eMagine.
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